Flex. 40 day bed-in.

To prove the benefits of a new Wellness Bioceramics mattress from Flex, we broadcasted Slow Movement activists live from a bed, via streaming, 24/7 from the a website, continuously generating content with performances, influencer get-togethers, interviews, and more.

Role: Creative Director / Agency: Sra. Rushmore WPP

Cannes Cyber Lions 2011 Shortlist

The FWA 2011 Site of the Day

ElSol 2011 Gold

CdeC 2011 Silver

IAB Inspirational 2012 Silver