Born and raised in the Basque Country, I was lucky to grow up surrounded by art and great food.

My professional career has always been in the brand and advertising field. I’ve been fortunate to work in world-class advertising agencies like Ogilvy, The Community, Sra Rushmore and BBDO where I’ve been among incredible coworkers and leaders that have helped shape who I am today.

For over 20 years I have served more than 50 clients, and my work has been recognized at many industry award festivals including The OneShow, Cannes Lions, Effies, Clio, LIA, FWA, Eurobest… I handled great and horrific clients; brilliant and embarrassing briefs, and I’ve endured big holding company politics.

I also had the opportunity to teach at the Miami Ad School, the Complutense University in Madrid and the European Design Institute.

Currently I’m the co-founder and the CEO with many hats of Manufactured, a Brand Innovation Studio that builds storytelling objects to help amplify their communications, advertising, social strategies and PR.

When I’m not working, I paint, cook, watch the Athletic Club and I spend as much time as I can with my family and friends.