Born and raised in the Basque Country, I was lucky to grow up surrounded by art and great food.

My professional career has always been in the brand and advertising field. I’ve been fortunate to work in world-class advertising agencies like Ogilvy, The Community, Sra Rushmore and BBDO where I’ve been among incredible coworkers and leaders that have helped shape who I am today.

For over 20 years I have served more than 50 clients, and my work has been recognized at many industry award festivals including The OneShow, Cannes Lions, Effies, Clio, LIA, FWA, Eurobest… I handled great and horrific clients; brilliant and embarrassing briefs, and I’ve endured big holding company politics.

I also had the opportunity to teach at the Miami Ad School, the Complutense University in Madrid and the European Design Institute.

Currently I’m the head of creative and production of Manufactured, a Brand Innovation Studio that builds storytelling objects to help amplify their communications, advertising, social strategies and PR.

When I’m not working, I paint, cook, watch the Athletic Club and I spend as much time as I can with my family and friends.